About Me
Hi, I'm Vanshita. I work between research, content, and strategy. With a background in English Literature and Economics, I bring a unique duality to marketing: the ability to craft compelling narratives while grounding them in hard data.
My experience spans across Retail, BFSI, CPG, and consumer brands, where I’ve helped businesses not just reach their audience, but truly understand them. Whether it’s optimizing LinkedIn presence for premium analytics firms or driving engagement for lifestyle brands, my goal remains the same: sustainable growth through authentic connection.
"Strategy starts with curiosity — and I stay endlessly curious."
Experience & Impact
A timeline of delivering results, driving growth, and crafting strategies that work.
XQtiv Consulting
2025 – PresentLeading research and strategy across T&H, Retail, CPG, and BFSI sectors.
- Led LinkedIn optimization strategy for premium analytics firms.
- Delivered market intelligence for Tredence, Fractal Analytics, and Omega Healthcare.
- Closed 3 client projects in 3 months, contributing to $100K revenue.
Inaya Accessories
PreviousDriving engagement and brand consistency through festive campaigns.
- Achieved 35% engagement lift and 40% CTR boost.
- Directed festive campaigns with 95% brand consistency.
- Produced 100+ design assets and 20+ monthly posts.
Self-Employed
OngoingHelping B2B and B2C clients maximize their digital ROI.
- Maintained 80% client retention rate.
- Achieved 4.2x ROAS for B2B clients and 3.8x for B2C.
- Drove 85% follower growth and 45% engagement rise in 6 months.
XIRCLS
PreviousOptimizing sales workflows and developing market strategies.
- Increased engagement by 25% and lead qualification by 30%.
- Improved onboarding efficiency by 40% through B2B workflows.
- Developed market strategy for Dipi Treats, Love Beauty & Planet, and HUL.
Gloria Coffee
ProjectComprehensive brand strategy and content playbook design.
- Conducted in-depth audience analysis and demographic research.
- Created platform-wise content playbooks.
- Significantly uplifted organic reach and engagement.
Economics Column Editor
Sophia College E-Magazine
Marketing Coordinator
Kaleidoscope Annual Fest
Top Performer
Recognized for rapid client acquisition
My Toolkit
I combine analytical rigor with creative flair to deliver comprehensive marketing solutions. My approach is holistic, covering everything from initial research to final execution.
4+
Years of Experience
12+
Industries Served
Strategy & Analysis
- Market Intelligence
- Strategic Planning
- Competitor Analysis
- Consumer Behavior
- Campaign Optimization
Content & Creative
- Content Strategy
- Copywriting
- Brand Storytelling
- Creative Direction
- Social Media Management
Data & Tools
- Excel/Google Sheets
- Data Visualization
- Notion
- SEO Basics
- Performance Tracking
Growth & Impact
- Lead Generation
- Community Building
- Stakeholder Management
- Project Management
- Client Relations
Let's Create Something Meaningful
Whether you need a comprehensive marketing strategy, content direction, or just want to chat about the latest trends in digital — I'm always open to new conversations.